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Roca

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Visit us at Milan Design Week

Salone del Mobile

Discover the timeless essence of responsible design.


 
Mediterranean Perspectives
 
Designed by Mesura
 
A tribute to Barcelona’s iconic architecture and the essence of Mediterranean living, ‘Mediterranean Perspectives’ showcases Roca’s innovative collections and cutting-edge innovations. Nestled within the bustling Salone del Mobile, the stand designed by Barcelona-based architecture firm Mesura, is anchored in geometric principles that serve both aesthetic and functional purposes.
 
On the outside, the intricate geometric pattern evokes the architecture of the Mediterranean and sets the stage for an immersive journey within. On the inside, the geometric motif creates multifaceted capsules that seamlessly integrate Roca’s various collections and products. Each capsule has a unique atmosphere and showcases a specific collection, complemented by nuanced lighting. A textile mesh ceiling ties the space together, while allowing each collection to shine in its own right.


 
About the Stand
 
'Mediterranean Perspectives' not only showcases Roca's collections but also embodies the brand's commitment to sustainability and innovation. Its unique simplicity and thoughtful internal geometry harmoniously complement the products on display, creating a cohesive and inviting environment where sustainability shines through in every aspect of the design.
 
With a focus on minimising the environmental impact without compromising design excellence, the choice of materials for this temporary structure was crucial to the design process. To reduce the environmental footprint materials from previous events were reused and will be used for future applications. This conscious approach to material selection highlights the potential for sustainability in ephemeral design.
 
 


 
Mesura
 
Mesura is a model for creativity, achieving durable and creative solutions by venturing into the unknown and by reimagining the practice of architecture and design. The studio was founded in 2010 by five partners after being awarded the prestigious European Urban Planning Award. For the past fourteen years, Mesura has learned to untangle the complexities of each challenge to reveal the essence of the concept.
 
Mesura explores a wide range of mediums, including spatial projects, objects, resources, and editorial work. Each medium presents a unique opportunity to bring new ideas to life. Whether designing a space, crafting an object, curating resources, or producing thought-provoking content, Mesura approaches each project with dedication and a commitment to excellence.
 
Mesura’s working process is based on a transdisciplinary methodology that seeks to find connections between the various fields they operate in. Each project serves as a testing site where the process is as valued as the final outcome. Mesura believes that true innovation occurs when different perspectives and ideas intersect.
 
Salone del Mobile, Pavilion 10 Stand Nº B19-C12, Rho Fiera Milano, April 16—21